President Shinra is the first President of the Shinra Company. He built it from a simple weapons development company to a corporation that controlled the world in a single generation. He was a remarkably capable manager who excelled at the science of predicting human nature and guiding public opinion. It was his theory that one could control the world by grasping the masses' hearts with money. He found the opinions of his son, Rufus, dangerous and ensured that they were kept away from company affairs by assigning him duties in "far away" lands. The President dedicated a large amount of Shinra Inc's resources and money into research of the Cetra with the hope of finding "The Promised Land" and building a powerful Mako Reactor there.